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The iSENTIUM Chipotle Report

Executive Summary​iSENTIUM has tracked consumer sentiment on Chipotle Mexican Grill, Inc (CMG: NYSE) since the first E. coli reports emerged in October 2015. Since Chipotle’s key driver of brand loyalty is its ‘food with integrity’ and ‘fresh, high-quality ingredients’ approach, the repercussions of the E. coli reports and the subsequent Norovirus outbreaks crushed their sales […]

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