iSentium is a leading Big Data solutions provider that pairs a unique, patented linguistics-based analytics framework with immediately actionable tools that quantify and transform unstructured social media content into powerful sentiment indicators.
Our Daily Directional Indicators (DDI) have shown that social media sentiment is a strong indicator of market conditions. Between Jan 2014 and Jul 2016, using our sentiment data, we generated cumulative returns of 67.23% trading SPY, while the underlying asset returned 23.33% using a buy and hold approach.
In analyzing millions of tweets on Politics, we found sentiment to be predictive of polling results. The chart above illustrates the correlation between iSentium sentiment data on Hillary Clinton's presidential campaign and her polling numbers.
In examining social media sentiment we can quantify what people are saying about your brand. By keeping a close eye on the public opinion you can make clearer business decisions that will ultimately improve the bottom line.